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Etude
Etude is one of Koreaβs most beloved beauty brands, celebrated for its playful spirit and trend-setting approach to skincare and makeup. With a mission to make beauty fun, accessible, and creative, Etude empowers users to experiment and express themselves through vibrant colors and effective skincare solutions.
The brand offers a wide range of products spanning skincare, base makeup, eyes, lips, and nails. From hydrating creams and soothing toners to bold eyeshadow palettes and iconic lip tints, Etude blends skincare benefits with stylish beauty must-haves.
Etude is especially known for addressing everyday concerns like dryness, dullness, and uneven tone while enhancing natural features with effortless color. By merging skincare science with a touch of playfulness, the brand helps achieve a youthful glow and confident, expressive beauty.