KraveBeauty

KraveBeauty is a minimalist Korean skincare brand founded by Liah Yoo in 2017, built on her own experiences of skin sensitivity and overcomplicated routines. The brand emphasizes “skincare that works with your skin, not against it,” aiming to simplify beauty through clean, honest formulas and a practice of listening to what your skin actually needs. 

Its product range includes cleansers, leave-on exfoliants, barrier-repair serums, light creams, and recently, a refillable lip oil. Every product is designed to be gentle, avoiding fragrance, essential oils, and other common irritants, while supporting skin health with scientifically backed ingredients like niacinamide, tamanu oil, matcha, and gentle exfoliating acids.

KraveBeauty is especially suited for concerns such as weakened skin barriers, sensitivity, redness, and irritation from overly aggressive skincare routines. It also helps with mild dryness, dullness, and maintaining skin balance. By doing less, but doing it well, Krave Beauty helps skin recover and stay resilient over time.