Missha

Missha is a Korean skincare & cosmetics brand founded in 2000 by Able C&C that has positioned itself as “affordable luxury” through high-quality formulations, research, and innovation. The brand’s philosophy emphasizes essentials over excess—selecting effective ingredients, optimizing absorption tech, and rigorously testing safety and efficacy through its labs. 

Its product range spans multiple categories: BB & cushion foundations, essences, serums, moisturizers, toners, sun protection, and masks. Missha is also well known for its signature lines like Time Revolution (fermented essences and anti-aging treatments) and its BB creams & All Around Safe Block sunscreens. 

Missha addresses key skin concerns including uneven tone, dullness, hydration loss, early aging signs (fine lines & loss of elasticity), and sensitivity. The brand aims to make skin more resilient, radiant, and even, with formulas that balance performance and gentleness.