House of Hur

House of Hur is a modern Korean beauty brand co-founded by influencer Karen Hur, created with the philosophy of empowering self-expression through clean, high-performance makeup. With sleek, minimalist packaging and formulas designed for effortless everyday beauty, the brand reflects a balance of style and substance.

The collection includes lip tints, cushions, and complexion products that focus on natural tones, comfortable textures, and long-lasting wear. Each product is carefully crafted to enhance features without overwhelming, making it ideal for both subtle daily looks and bold statements.

House of Hur is especially loved for its ability to deliver lightweight, breathable formulas that flatter all skin tones while addressing common makeup concerns like dryness, fading, or lack of vibrancy. With its fusion of modern aesthetics and skin-conscious formulas, the brand is redefining K-beauty for a new generation.